Step 3: Build your website and internet presence

Now that you’ve selected a memorable domain name and a hosting plan that meets your needs, it’s time to get down to business and start building your website and internet presence.

Having a website is important because it’s the way in which your company makes itself known in the digital world.

It’s not only a cover letter but it is also a great way to get new customers. Keep in mind that the purpose of having a website is reduced to:

• Getting sales
• Getting digital traffic
• Position your idea or business in the main web search engines

Remember that your website must meet the following:

 

It must have attractive design and content:

Your website must be liked at first glance. A user decides whether or not they want to continue on a page in just milliseconds.

 

 

 

It must have usability and it should be easy to navigate:

Meaning that it must be clear and easy to use. If a website does not provide a simple and enjoyable experience it may harm you rather than benefit you.

 

 

 

It must be optimized for search engines:

If we want our website to be visited, they must first find us and that is achieved by positioning our website through keywords, interesting content and having it optimized for all search engines.

 

 

 

There are different options to build your website, the most complicated one would be learning to program and start from scratch, investing time and money in it, however, we believe that there are easier options to build your website.

Right now, you’re probably wondering:

What is the easiest option to build my website?

If you are able to use tools like Word or Power Point, then you will be able to use a website builder.

Do you want to know more about it?  Let’s begin.

What is a website builder?

Basically, it is a visual web editor where you can create your page without the need for programming knowledge.

This tool is available in most domain name stores and hosting services. Some of the most popular website builders are: WordPress, Wix, Weebly and Squarespace.

Once you have decided which of the website builders you are going to use to create your website, you should know the steps to get the job done, you will have to:

• Create an account on the website of your service provider
• Choose a memorable domain name
• Choose a subscription plan and pay for the service
• Choose a theme or template for your website, this will be the image that you will show the public
• Start creating your website and uploading content

Costs

The cost varies depending on the features, the type of website you want to build and the level of traffic you want to reach.

Some providers include free options so you can test their platform and see if it meets your needs, we recommend you to take a tour or ask for a demo of the platform you liked.

Typical prices for a basic site are around $ 15 USD per month. The price for a website with more complete functionalities costs around $ 60 USD per month but the prices may vary depending on the provider.

Advantages of website builders

• Easy to use.
• A website can be configured quickly and easily, since you only have to choose a template and assemble its contents.
• You don’t have to worry about maintenance, security and backups.
• The cost is affordable and is paid monthly in some cases.

Disadvantages of website builders

• Customization is limited to templates offered by the website builder.
• Moving the site to a different hosting provider can be difficult.
• You are not the owner of the website or its design, since you are paying a monthly fee for the use of the tool, once you stop paying, you will lose your website.

Wrapping up:

In our experience, websites builders are ideal for entrepreneurs or startups whose objective is to make a permanent presence on the internet or campaigns through digital advertising.

They are also useful for temporary sites such as events and product launch due to their quick implementation and low cost.

If you are a user with little time and a limited budget, a website builder tool is the most recommended option for you, experiment and let your imagination run wild with the internet presence that your idea or project deserves.