2021 is almost over and you can’t let another year go by without registering a domain for your company. It doesn’t matter if you don’t plan to make an online store, your company can’t continue if it doesn’t have a presence on the Internet.
Registering a domain for your company is the first step to start a digital presence for your company. In addition, having a domain and website you can redesign a marketing strategy that can take your company to another level. So read on if you want to learn more about this and other reasons to register a domain.
What is a web domain?
Before we start listing the reasons to register your company’s web domain, we want to explain what a web domain is?
As best reference a domain is the name that appears in the address bar of the browser when you open any web page, surely you already have a clear idea and surely you are familiar with the addresses: “www.google.com” or “www.youtube.com” which are the domains of Google and Youtube respectively.
The domain of these pages starts right after the triple w, and serves to indicate to the browser the address of a web page, it is a simple way to indicate the address of the web you want to visit.
If you are observant you will notice that each domain is composed of at least two elements: an address and an extension, each element is separated by a dot.
The domain name has no major complication, it regularly indicates the name of the company or person who owns the page, while the extension can indicate what the page is dedicated to and where it is from, for example school pages are registered as .edu, while government pages are .gob. Later we will give you some tips for you to choose the best domain for your company.
1.- Internet presence
There are several reasons why you should have a presence on the Internet, even if your intention is not to put an online store, especially in this era in which there are 4 billion people connected to the Internet and seeking to solve their needs and problems of everyday life by asking Google.
Maybe you hesitate to start having a web presence because your business is local or because you can only provide services to places very close to you. However, according to Google, 7% of people who want to buy a service or product prefer to search for it first on the Internet. So imagine the opportunities you are missing if potential users located around you do not know of your existence.
Having a website ensures that you will always be available to your customers; 24 hours a day, 7 days a week, if you do not plan to have an online store a simple well designed website is an excellent way to establish a first contact with them, this possibility is almost impossible to have in a conventional physical business.
If you decide to create a website with a chat then you will have a way of communicating with your customers for much longer, more effective and cheaper than a conventional customer service.
While it is true that to have a solid presence on the Internet you need more than a website and a domain, but start by registering your domain is the first step to continue growing in the digital world. Iif you want to continue learning more about how to have a digital presence you can read this blog.
2.- Renown for your brand
Another reason why you need to register your domain is that having your own domain makes a better first impression of your company. No matter what your company does, having your own domain makes you look more formal.
If you already have a website made on platforms like Wix or the free version of WordPress then you already have a web domain, however it is not your own web domain, because these domains belong to Wix and WordPress, even before the name of your brand appears their name, this takes away a lot of seriousness to your site.
Somehow having your own website and your own domain creates the feeling among your customers that you are serious and that you are a formal company in which they can trust.
3.- Avoid getting your name stolen
Maybe your brand is more or less known but you still do not have a website or at least not one with your own domain, if this is your case someone can register the domain for you, if this happens you may decide to create a website generating confusion between this page and your company.
Also, you may only have that domain registered in your name and when you finally decide to create a website and use it then you will have to pay a kind of rent for that domain.
So even when you are not ready to create your website it is best to register your domain before, to have your name reserved on the Internet, plus it is not a costly or complicated process.
4.- SEO positioning
If you have already heard about SEO positioning then you will already know how important a domain name can be to position yourself, but if you are not related to the concept, do not worry because we are going to explain why you should worry about it and how it relates to your domain.
Search engine optimization or SEO refers to a set of strategies that aim to make your website appear in the search results of Google or other search engines.
Basically, it is about telling search engines what your page is about so that when someone searches for something related to your brand, your website appears in the results.
So, as you can imagine, your domain is the first way to tell Google or any other search engine what your website is about, because at least you give them three important pieces of information to classify you and then recommend you: the name of your company, what you do and the country where you are located.
If you only have a fan page on Facebook but not a website, the appearance on the Google results page can be much more complicated. It will also be more difficult to position yourself if you use a Wix or WordPress domain.
Tips for choosing the best domain
As we have explained, the domain consists of two elements, the name and the extension. The first part does not seem to be very complicated because the most natural thing to do is to choose the same name of your company, however there are some guidelines that you should take into account to make your domain a success.
The first of them is that it must be a short name, since it can only have a maximum of 63 characters, counting the name and the extension, so if the name of your company is longer than that, consider adapting it to that extension, special characters other than the hyphen are not allowed either. It is advisable that it is a name easy to remember and pronounce so that your users can easily find you.
Choosing a domain extension is a separate issue, you can choose only one extension such as .com, .edu, or .net and you can completely avoid a localization extension, which in this case is .mx, but in short, it is always advisable to use this extension, since it helps you to position yourself when local searches are made.
How to register my domain
If you are interested in following and registering your domain the first thing you have to do besides choosing it is to check that it is available, for this once you have it complete write it in Google and if it does not give any result it means that it is free.
When you check that it is free you can register your domain in one of our accredited registrars.
Now that you know why it is important to have a domain name, tell us, are you ready to register your company’s domain name?
